> For the complete documentation index, see [llms.txt](https://docs.lmtls.io/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.lmtls.io/lmtls-project/mechanisms/1.-lxp.md).

# 1. LXP

LMTLS facilitates interactions with alliance service providers by allowing users to earn unified point, called LXP, for their activities within various alliances. Through the LMTLS SDK/API, users can establish service connections with alliances, offering a fresh and seamless point redemption experience.

**1) Alliance Integration with LMTLS:** 

By connecting their services with the LMTLS SDK and API, the Alliance enables users to earn 'LXP' within the LMTLS platform through in-service activities. Through the LMTLS platform, user behavioral data is converted into data blocks that are securely recorded on the blockchain and serve as the basis for future marketing initiatives based on customer behavior.

After the Alliance service and the LMTLS App are connected via the LMTLS API, the user is finally connected via the 'Account Linking' feature within the LMTLS App. 

For an alliance (A) that already has its own points LXP can be utilized as another internal point. For Alliance (B), which does not have an existing loyalty system, LXP can be utilized as the main in-service point. Importantly, all user data within individual Alliance apps is synchronized and reflected, so users don't have to go through any complicated steps to earn and redeem LXP within each Alliance service. 

**2) Defining user behavior to deliver rewards by alliance service**  

The same user behavior may have a different value different values for each Alliance service. Therefore, the criteria for calculating points for various user behaviors (service access, usage, purchases, etc.) will be determined in consultation with the LMTLS team and the Alliance. For example, for Alliance (A), a monthly subscription to a $100 service and a one-time purchase of a $10 product have different values, depending on the type of purchase and the price. Since it is difficult to apply the same points to the user's behavior of simply making a purchase, the LMTLS team understands the structure and features of each service (service activation level, user demographic, etc.) and determines the appropriate LXP reward level after discussing with the Alliance. 

The LXP reward levels for these user behaviors will be discussed periodically with the Alliance to ensure that they are aligned with their value and that the ecosystem remains balanced. 

**3) Accumulation and Verification of User Point(LXP):**

Users earn LXP by participating in different services such as Alliance (A) and (B). To earn and utilize LXP, users typically need to subscribe to the LMTLS App. After joining the LMTLS App, the LXP of users who utilize the Alliance services is accumulated and updated in real-time. New users are assigned an initial LXP allocation based on their existing usage history within the service, but the level of the initial LXP allocation is determined by the LMTLS team in consultation with each Alliance, as mentioned above. 

**4) Utilization of LXP within Alliance Services**

Users can exchange their earned LXP for benefits on various Alliance services. Events within the LMTLS app that utilize LXP will be held, enabling users to use LXP to purchase Alliance services and products at a discount. The amount of LXP that can be used for each event is set by the Alliance, considering the value provided to users and the expected return from the event.

Once the event is set up, it will be published so that LXP can be used within the LMTLS App and Alliance Services. Users can participate in the event and benefit from the use of LXP. 

This system enables users to effectively utilize their accrued point(LXP), ensuring a seamless and gratifying point usage experience. Simultaneously, each Alliance company gains a competitive edge by attracting new customers and driving higher point utilization rates. As the LMTLS ecosystem continues to grow, the platform's positive impact and functionality will become increasingly robust and pronounced.

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