🚲Marketing Platform

Integrated point(LXP)-based marketing platform

After reaching 1 million LMTLS users, our focus will shift towards expanding the Alliance and user pool, aiming to develop it into an integrated point(LXP)-based marketing platform. The platform will not only provide a point integration system through LXP within the LMTLS Alliance ecosystem, but will also provide LMTLS users with benefits in the real-world economy. It will also provide advertisers with advertising opportunities through swaps between LXP and LIX.

The LMTLS advertising platform was specifically designed to address the limitations of Web2-based digital marketing. Unlike personally targeted advertisements that rely on mobile device data or customer IDs from platforms like Google and Meta, the LMTLS platform excludes personal information and instead rewards users with point(LXP) based on their behavioral history associated with their Decentralized Identifier (DID). This approach allows users to participate in the LMTLS ecosystem by proving ownership of their wallet. Advertisers will serve ads to these user-owned wallets.

The advertising functions provided by the LMTLS App are divided into two categories: Web2 targeted marketing functions that utilize points and Web3 marketing that connects Web2 users to Web 3 ecosystems. LXP-based point utilization is about enabling cross-use of assets between different mobile services. This aspect primarily focuses on expanding the user base. On the other hand, Web3 marketing plays a vital role in user expansion as it connects Web2 service-based users to the Web3 ecosystem.

User-Driven Web2 Marketing with LXP (Unified point)

LMTLS' approach to Web2 marketing distinguishes itself from traditional platform-based targeted advertising. All LMTLS service users have visibility and control over the LXP they possess. They receive a list of alliances that have joined the LMTLS ecosystem and information on the LXP they can earn by downloading or participating in these alliances. Users can continually enhance their LXP as a point asset within LMTLS by engaging with services that align with their lifestyle and mobile preferences.

Users who accumulate LXP in this manner are `presented with various forms of advertising. Web2-based advertisements within LMTLS services are designed to stimulate diverse user behaviors such as coupon usage, LXP redemption, and campaign offers. For instance, within the LMTLS ecosystem, users who receive LXP for activities related to Korean K-pop or the Korean language may exhibit increased purchasing behavior through LXP redemption when exposed to ads promoting travel to Korea or the purchase of Korean products. As more mobile services participate in the ecosystem, the accuracy of user behavior prediction based on LXP improves, enabling the delivery of ads that suggest new consumption or engagement opportunities.

The LMTLS platform addresses two key challenges. Firstly, it enables users to selectively engage with advertisements while safeguarding their personal information. Secondly, it ensures continuous rewards for users who consume ads, even in small amounts, thus sharing the benefits of ecosystem growth.

LMTLS integrated point(LXP)-based Web2 marketing aims to incentivize diverse user behaviors through LXP, while advertisers compensate for the value exchanged with LXP through advertising fees. These fees are distributed to media and users, establishing a mechanism that supports the continuous growth and sustainability of the LMTLS ecosystem.

Web3 Adoption

LMTLS, a forward-thinking platform, ensures that every user is equipped with a server wallet as a fundamental component, enabling seamless integration into the Web 3.0 ecosystem. This strategic approach not only empowers individuals to navigate the Web 3.0 landscape effortlessly but also introduces them to the essential tools for exploring the decentralized potential of blockchain technology, which users may not easily realize they possess.

Acknowledging the challenges faced by Web2 users when it comes to creating wallets and utilizing blockchain services, the LMTLS Foundation takes proactive measures to support Web3 marketing functionalities. By bridging the gap between traditional web experiences and the decentralized future, LMTLS paves the way for users to embrace the benefits of blockchain without the complexities typically associated with it.

Within the LMTLS ecosystem, the Foundation carefully evaluates Web3 projects to identify those that complement its vision and deliver significant value to users. When a Web3 project aligns seamlessly with LMTLS, offering compelling benefits and services, it has the opportunity to introduce Web3 marketing features exclusively for LMTLS users. These features may take the form of exciting initiatives like Airdrop events or invitations to participate actively in the project.

Through Airdrop events, LMTLS users can receive tokens or digital assets from the Web3 project, creating a mutually beneficial relationship between the project and the users. This not only rewards LMTLS users with valuable assets but also encourages their active involvement in quality blockchain projects. By participating in these initiatives, LMTLS users gain firsthand experience of the potential and advantages of blockchain technology, fostering a deeper understanding and appreciation for its transformative capabilities.

Moreover, the platform invites LMTLS users to join selected Web 3.0 projects, providing them with remarkable opportunities and playing a vital role in driving the mass adoption of blockchain technology. These invitations enable users to engage, contribute, and experience the advantages of blockchain technology in a meaningful way.

In summary, LMTLS takes pride in equipping all its users with server wallets, effectively connecting them to the Web3 ecosystem. The Foundation's commitment to supporting Web3 marketing functionalities ensures that users can easily explore the potential of blockchain without the hurdles commonly associated with the technology. By collaborating with relevant Web3 projects and introducing exclusive initiatives, LMTLS grants its users access to exceptional opportunities and actively promotes the widespread adoption of blockchain, forging a path towards a decentralized future.