🛵AD Network

AD Network within the LMTLS Ecosystem

As the LMTLS ecosystem matures and establishes a solid user base and alliance participation, the LMTLS ADN (Advertising Network) project is being launched. The plan is to gather online media platforms that are part of the LMTLS alliance or mobile services willing to join LMTLS ADN, dedicating space that was previously allocated to ADNs like Google AdMob.

The wallet-level data generated within the LMTLS ecosystem is expected to replace the traditional Data Management Platforms (DMPs) that relied on Google Advertising ID (GAID) or Apple Advertising ID (IDFA) for precise targeting. With Apple's restrictions on IDFA, targeting capabilities of DMPs have become increasingly challenging, and the LMTLS ecosystem presents an alternative to overcome this current situation.

What sets LMTLS apart from other ADNs is the ability to achieve precise targeting by leveraging the wallet information of LMTLS users and providing integrated rewards to users who hold LMTLS wallets based on their ad views. Various types of advertisements, such as LXP-based ads and display ads, can be delivered to users with DID-based wallets.

LMTLS enables advertisers, media platforms, and ad viewers to engage in a healthy interaction, facilitating an advertising ecosystem that is difficult to achieve on other ADNs. The advertising revenue generated through the LMTLS ADN project can be used not only for business operations and participant distribution but also for revenue sharing and dividends to users and alliance members.

The LMTLS ADN project also aims to develop cross-analysis of advertising performance by integrating Wallet Data Analysis with MMM (Media Mix Modeling) services, allowing comparison and optimization of advertising strategies across different platforms and channels.