🚀Marketing Plan

The LMTLS team plans to continue to lock-in customers through retention-focused marketing. We plan to increase the number of active users through alliance marketing, retroactive airdrops, and gamification elements within the LMTLS App. Through these efforts, the LMTLS ecosystem will be inclusive of both Web2 and Web3 users and will grow together.

1. Onboarding Existing Alliance Services Users

The largest potential and initial users of LMTLS are the ones who already use the Alliance services. The LMTLS team's initial primary goal is to seamlessly onboard Alliance service users. To this end, the LMTLS team will coordinate with the Alliance to design promotions to drive initial engagement. By making some of the Alliance's key services and products available for purchase using LXP, the LMTLS team will provide real-world value while learning about the LMTLS service. The event will also be promoted on Alliance's marketing channels to quickly engage the initial 5M+ Alliance users in the LMTLS ecosystem.

2. Retroactive LIX Airdrop

Another important group of users for LMTLS are the Web 3.0 enthusiasts who will be the first to try and share the Web 3.0 product (LMTLS). For the initial expansion of the service, LMTLS will reward users who contribute to referral and marketing activities with LXP, and will airdrop LIX based on the amount of LXP earned. Earning LXP will include inviting users and connecting them to Alliance services, so user incentives and service growth are aligned. To activate this airdrop, LMTLS will conduct additional social media marketing. In addition to the usual events (follow, like) on our own social media, we will utilize key influencers in each region and global web3 channels as key men to quickly spread LIX Airdrop marketing. In addition, we will synergize with major milestones of LMTLS such as service launch and token sale in the future.

3. Enhancing the Gamification of LMTLS

The marketing goal of LMTLS is to increase the number of active users in the ecosystem. This means more than just a large number of users who are aware of LMTLS, but also a large number of active users. Therefore, LMTLS intends to provide continuous LIX rewards to lock-in active users. A2E activities on the LMTLS App and Alliance App are not limited to the initial airdrop. The LMTLS ecosystem will grow faster by sharing a portion of its revenue with users. This will be provided through gamification elements, including a leveling system and additional benefits for users as they earn LXP.

The LMTLS marketing channel will not be limited to events, but will also provide continuous guidance on how to participate and rewards to increase user engagement, learn from users, and improve services. To this end, we will be able to build a long-term community with users beyond one-way marketing channels.