🎯3. Targeted Marketing

In our digitally driven world, accessibility to tools and services for problem-solving or goal achievement without the need for advanced programming skills has become increasingly vital. In this context, the LMTLS platform introduces automation scripts in the form of NFTs. This not only enhances user accessibility and convenience but also offers experts the chance to leverage their knowledge and skills to generate income.

1) Standardizing Automation Scripts with BPMN and DMN

Automation scripts consist of two key components: one that outlines the workflow and another that defines decision-making conditions within the process. The workflow segment adheres to the BPMN (Business Process Model and Notation) standard, while the decision conditions are structured in alignment with the DMN (Decision Model and Notation) standard. Both BPMN and DMN have been pivotal standards within the Object Management Group since 2005, and they were further solidified as international standards with the publication of ISO/IEC 19510:2013.

2) Utilizing User Data for Targeted Digital Marketing

Our analysis primarily revolves around LXP acquired by participants within the LMTLS platform through A2E activities and their historical usage data. This analysis is conducted with a strong emphasis on preserving user anonymity while yielding essential data for digital target marketing.

The analysis process initiates by recording tokens and usage history pertaining to A2E activities within blockchain blocks(login, purchase history, event participation, etc.). Subsequently, these blocks are scrutinized to gather data, which undergoes a refinement process to make it suitable for analysis. Once the data is purified, various analytical models employing AI and machine learning technologies are developed. These models enable us to unearth valuable insights into participants' behavior patterns, preferences, and tendencies. These insights, in turn, are employed to enhance digital marketing services and provide personalized recommendations to participants. Through this data, we select products and events that users may like and perform targeted marketing through app push, in-app banner ads, etc. This is made possible by automated target marketing, which is described below “3)The Process of LMTLS Automation Target Marketing”.

3) The Process of LMTLS Automation Target Marketing

LMTLS digital target marketing operates when advertising experts craft script NFTs following BPMN and DMN standards, which are then purchased and employed by advertisers. Here's an outline of the process:

Developing Automated Digital Marketing Scripts: In the world of digital marketing, professionals craft campaign strategies, targeting methods, and placement strategies through the creation of automation scripts based on BPMN and DMN standards.
NFT Creation and Registration: The previously crafted digital marketing automation script is transformed into an NFT (Non-Fungible Token). This process safeguards the rights to the expertise and strategies devised by digital marketing professionals. These NFTs are then registered on the LMTLS platform, where they can be made accessible for sale or rental.
Advertiser's NFT Selection and Purchase: Advertisers browse the available NFTs that contain their desired digital marketing automation script within the LMTLS platform. They have the option to either purchase or rent the NFT that aligns with their advertising campaign objectives, subsequently integrating it into their marketing strategy. Automation script NFTs are traded on an enterprise marketplace for advertisers. This is an NFT marketplace where advertisers can trade Automation Script NFTs created by advertising experts, and by default, NFTs with malicious advertising purposes are pre-screened by the LMTLS team and not listed. (Advertisers must submit their company information and advertising objectives to the LMTLS team in order to advertise on the LMTLS platform. The LMTLS team will check the contents and, if everything is in order, provide the advertiser-only function.) Advertisers will be able to browse and purchase Automation Script NFTs that advertise to the right audience through filters within the marketplace. The price of an NFT is determined by the value set by the NFT creator (advertising expert), with more sophisticated targeting and higher utilization NFTs trading at a higher premium. In addition to purchasing, advertisers who want to test their ads can also rent NFTs for a one-time fee. This allows them to see the effectiveness of their ads before making a purchase.
Run Automated Digital Marketing Scripts: Advertisers implement the purchased automation script within the advertising platform, effectively disseminating advertisements to their target audience. The automation node executes the designated automation script seamlessly. In the event that the automation script entails a transaction necessitating the endorsement of an advertiser or user, the concerned party will receive a signature request notification from the automation system. They can then either provide a direct signature or configure a signature delegation within the server wallet system. This signature delegation process within the electronic wallet system also harnesses automation script technology. Advertisers and users can leverage the NFT system by formulating automation scripts that include signature conditions and storing these scripts in the storage system. User signature delegation is limited to certain actions for marketing activities, not all actions, to prevent the user’s account from being hijacked for malicious purposes. Moreover, this signature delegation is not permanent and can be revoked by the user at any time.
Payment Processing: The expenses associated with utilizing the advertising automation script are managed via LMTLS' payment system. These expenses constitute the primary revenue source for the LMTLS platform, with a portion of the proceeds allocated to the digital marketing experts who own NFTs.
Feedback and Enhancement: Both advertisers and target users can provide feedback regarding the effectiveness and satisfaction levels of advertisements through the LMTLS platform. This feedback is shared with digital marketing experts, playing a crucial role in refining existing advertising strategies or developing new ones.

In this manner, the LMTLS platform fosters collaboration among advertisers, digital marketing experts, and target users within the realm of digital advertising, thereby optimizing advertising efficiency and effectiveness while ensuring that each party is duly rewarded for their respective contributions. This engenders an ecosystem centered around automation NFTs, opening doors for more experts to create a wide array of automation NFTs and offer advertisers and business partners an expanded array of user-friendly automation-driven digital marketing services.

This system not only empowers experts to profit from their knowledge and skills but also empowers advertisers and business partners to select effective automation NFTs, consequently enhancing the efficacy of digital marketing efforts. This marks a new paradigm in digital marketing, boasting considerable scalability that can be applied across diverse industries.

Last updated 11 months ago

1) Standardizing Automation Scripts with BPMN and DMN

2) Utilizing User Data for Targeted Digital Marketing

3) The Process of LMTLS Automation Target Marketing

Developing Automated Digital Marketing Scripts: In the world of digital marketing, professionals craft campaign strategies, targeting methods, and placement strategies through the creation of automation scripts based on BPMN and DMN standards.
NFT Creation and Registration: The previously crafted digital marketing automation script is transformed into an NFT (Non-Fungible Token). This process safeguards the rights to the expertise and strategies devised by digital marketing professionals. These NFTs are then registered on the LMTLS platform, where they can be made accessible for sale or rental.
Advertiser's NFT Selection and Purchase: Advertisers browse the available NFTs that contain their desired digital marketing automation script within the LMTLS platform. They have the option to either purchase or rent the NFT that aligns with their advertising campaign objectives, subsequently integrating it into their marketing strategy. Automation script NFTs are traded on an enterprise marketplace for advertisers. This is an NFT marketplace where advertisers can trade Automation Script NFTs created by advertising experts, and by default, NFTs with malicious advertising purposes are pre-screened by the LMTLS team and not listed. (Advertisers must submit their company information and advertising objectives to the LMTLS team in order to advertise on the LMTLS platform. The LMTLS team will check the contents and, if everything is in order, provide the advertiser-only function.) Advertisers will be able to browse and purchase Automation Script NFTs that advertise to the right audience through filters within the marketplace. The price of an NFT is determined by the value set by the NFT creator (advertising expert), with more sophisticated targeting and higher utilization NFTs trading at a higher premium. In addition to purchasing, advertisers who want to test their ads can also rent NFTs for a one-time fee. This allows them to see the effectiveness of their ads before making a purchase.
Run Automated Digital Marketing Scripts: Advertisers implement the purchased automation script within the advertising platform, effectively disseminating advertisements to their target audience. The automation node executes the designated automation script seamlessly. In the event that the automation script entails a transaction necessitating the endorsement of an advertiser or user, the concerned party will receive a signature request notification from the automation system. They can then either provide a direct signature or configure a signature delegation within the server wallet system. This signature delegation process within the electronic wallet system also harnesses automation script technology. Advertisers and users can leverage the NFT system by formulating automation scripts that include signature conditions and storing these scripts in the storage system. User signature delegation is limited to certain actions for marketing activities, not all actions, to prevent the user’s account from being hijacked for malicious purposes. Moreover, this signature delegation is not permanent and can be revoked by the user at any time.
Payment Processing: The expenses associated with utilizing the advertising automation script are managed via LMTLS' payment system. These expenses constitute the primary revenue source for the LMTLS platform, with a portion of the proceeds allocated to the digital marketing experts who own NFTs.
Feedback and Enhancement: Both advertisers and target users can provide feedback regarding the effectiveness and satisfaction levels of advertisements through the LMTLS platform. This feedback is shared with digital marketing experts, playing a crucial role in refining existing advertising strategies or developing new ones.